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Archive for fashion
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The iMa team just got back from a quick 2-day Las Vegas trip to check out Magic and Project, but also to attend Erik Ellington’s Brigada party at the Hard Rock.
Good times as anybody could expect. The show was massive, with tons of up and coming brands, some innovative, too many bland.
What is happening to the fashion/accessory world? Brands, nowadays, have such a hard time to differentiate themselves from other companies and for most of them, they fail creating a character for their products. Magic showcased many brands that had no vibe, no energy, and ultimately no appeal to the consumer.
Among all of these up and coming brands, we saw a few of them that actually meant something and were sticking out of the clutter. To name a few, Flud Watches, Nooka, Atomic 9, Fully Laced and Capital.
Our top 2 pick? VBN and Spitfire.
– VBN: From the cuts and materials to the design of the products and the concept of the company, we loved the message Vicarious by Nature (VBN) was spreading at Project. Check out their site: http://www.vicariousbynature.com/index.html
– Spitfire: We all agreed on that. This brand is sweet. They are a UK eyewear company that is launching in the US. They are bringing back many of the old school styles in their line and they also make fresh headphones. Very neat design with a fun touch. This brand is to be watched! Check out their site: http://www.spitfire-design.com.
Think about it. We live in a world of new technology that facilitates all of our lives. What would we do without the Internet? Soon enough we will be as addicted to iPhones as we are to computers. Marketing has shifted from a focus on advertising, direct mail and traditional sponsorship to mobile, social networking, branded events, etc.
But there is one thing that always stays the same. The hype for old school trends. The 80s has been back for a few years now. The idea of the 80s seems so cool and relevant to our generation, that brands design 80s style clothing, and it’s the sweetest thing ever. We see 80s birthday parties all over the place and the 80s music brings back all the good memories of a time where technology had such a small impact on our lives. My question is why such a gap between the modern world we live in and the constant comeback of old trends?
Is something missing in our society? Despite how good we became in developing technology, are we lacking good fashion style, good music, good spirit, are we missing the values prevalent in the 80s? Are our lives more boring when technology is away from us (when it is)? And most importantly, are we missing simple creativity?