Archive for asr

Seminar Notes

Posted in Knowledge with tags , , , , on January 27, 2009 by Artform

As we promised, here are the notes to the seminar presented by Tim Martinez at this past Jan 09 ASR.

Powerful Cost Efficient Marketing Strategies


San Diego Trade Shows and Events

Posted in Event with tags , , , , , , , , , , , , , on January 21, 2009 by Artform

If you are planning on going down to the Action Sports Retailer (ASR) trade show this week, you might also want to check out some of the other events revolving around the ASR such as:
Imagine Marketing Agency Seminar
Powerful Cost Efficient Marketing Strategies:

In these down economic times, it is more important than ever to have an effective marketing strategy that is cost efficient. Join Tim Martinez as he discusses low cost, high impact marketing tools, resources, tips and strategies that can get your business moving in the right direction today.
Friday, Jan. 23 @ 9:30 am

Agenda Trade Show

Cross Roads Trade Shows

Vice Party


Events as a Marketing Tool

Posted in Perspective with tags , , , , , , , on January 19, 2009 by Artform

If there is one characteristic specific to action sports, it is that these “sports” don’t need a sanctioning body to organize valuable events that actually pay the athletes and make them become “professional”. Since the beginning of these sports, brands have been organizing their own events both alone or along with partners. It’s always been a great marketing tool for them between all the media attention that these events generate, and the onsite audience cheering up for their favorite guys.

My point is that “events” have become such a trend and a cost-efficient (???) way to support the industry that we are now overwhelmed with them. I mean just look at the end of this month: in a 10-day period, we have ASR, SIA (both tradeshows have tons of micro events), the Winter X-Games, the Snowboard World Championship in Korea, the ISPO in Munich and the list doesn’t end here. My question is: “Nowadays, are events as efficient as they used to be? The concepts of all events are pretty much the same, every time – a contest, some music, an after-party, an art show, free alcohol… and we should all be stoked”? As a marketer, I think that we need to rethink how events are conceptualized, what purposes they serve, and if they actually support what athletes want to see?”