Archive for the Thoughts from our great interns Category

What’s next??

Posted in Thoughts from our great interns with tags , , , , , , on May 7, 2009 by monskeez

Trends. They come and go. Sometimes they stay longer because some advocate, be it a celebrity or iconoclast, directly (or indirectly) promotes it. What’s funny is that no matter the trend there will always be those who hail it and, in turn, the haters. Crocs is a pretty good example. So are Tomogachi’s, the electronic pocket pet that made it big in 6th grade. I don’t want to present a list of past trends that have been subject to such dichotomy, but I feel that in this era a new trend is worthy of being mentioned – social media sites. Specially, Twitter.

When I was in high school this growing trend started with a simple blogsite called Live Journal. It didn’t last very long because people discovered Myspace. Eventually, by the time I got into college and up until recently the trend had finally expanded with Facebook. This site took the stage for a very long time. That is, until Twitter arrived. Yup, this is another blog about Twitter. A lot of professionals that I’ve encountered lately tell me that this social networking tool is pretty important to have in one’s daily repertoire. Sure, it’s a great marketing tool, but what more is it than a somewhat convenient Facebook status? I mean, I don’t care if you’re brushing your teeth or just sitting down to dinner. Actually, I’m going to stop following you if that’s all you’re going to tweet about. In fact, what’s up with this whole following thing? I have to recruit people to view my updates? Sounds like someone is looking for attention…

Anyways, Twitter is a pretty interesting “tool” that seems to have grabbed the attention of many companies and individuals, including myself. But don’t let the hype guide you. Something better will and always comes out.

~ JC

EARTH DAY : Do Your Part

Posted in Inspirational, Perspective, Thoughts from our great interns with tags , , , on April 22, 2009 by akila004

The oceans are rising and the earth is getting warmer each year. Yes, on this Earth Day, I’d like to post another global warming, environmental awareness blog. I’ll keep this short and sweet, but you have to admit that it is a serious problem. If this trend keeps up, where are you going to shred? And if you are able to find some fresh snow, how long will you have before the season is over due to warm weather? On a more formal note, how long will industry businesses lasts if there’s no market for them? I mean, that is if the economy doesn’t get them first (sorry, Quik). A little less reaction and a little more pro-action is what we need. Here are some steps to get you started. Props to Eath911 for the info.

“The environment is now on everyone’s minds. How can you go green at home? Here are 10 simple steps to green up your life and change the planet.

1. Buy Only What You Need
* Plain and simple—don’t over purchase.
* However, when buying items that you use daily or in large quantities, consider buying in bulk. You will save money and packaging. Consider splitting bulk purchases with neighbors or friends to get that savings but not the full quantity of the purchase. Sometimes we can’t always use 50 rolls of toilet paper!

2. Recycle, Recycle, Recycle!
* Earth 911 offers recycling, reuse and proper disposal options for over 250 different materials. Everything from plastic bags to construction materials.
* Remodeling? Don’t forget to look for recycling and reuse programs for your household items—windows, doors, tile, etc. New technology has enabled some companies to recycle old porcelain toilets and tubs into beautiful counter tops and tile.
* Don’t forget the last step in the recycling loop—buy recycled! In order for recycling to be sustainable, we need to purchase recycled-content materials! Look for and purchase post-consumer recycled content packaging and products whenever possible.

3. Change a Light, Change the World
* When your incandescent lightbulbs stop working, replace them with the new, energy efficient compact fluorescent light bulbs (CFLs). According to the U.S. Environmental Protection Agency (EPA) CFLs use 2/3 less energy than traditional incandescent lightbulbs and last 10 times as long! Making this switch will save you money AND energy!
* Some incandescent light bulbs may contain mercury, so remember to dispose of both properly at your local household hazardous waste facility.
* Take the U.S. EPA’s ENERGY STAR pledge, to save energy and help reduce the risks of global climate change by replacing at least one light in your home with an ENERGY STAR qualified one.

4. Bag It Up the Green Way
* Plastic bags are getting the “thumbs down” in several communities around the country because of litter problems. When going to the store, consider bagging your own groceries in cloth, reusable bags. Many stores sell reusable bags and charge to provide plastic grocery bags. Save a plastic tree (and petroleum)—use a cloth bag!
* When walking your dog and cleaning up after then, use a biodegradable bag rather than a plastic bag.
* If you decide to use plastic bags, remember to recycle them. Thousands of locations are available across the country—use Earth 911 to locate a recycling location near you!

5. Green Your Gadgets
* Electronics become “outdated” so much more quickly than 10 or 20 years ago. To insure you are responsible with your gadgets, consider doing the following:
o Resist the urge to upgrade every time a “newer” or “cooler” gadget comes out. Reduce at the source—you save money and the time (and frustration) to learn how to operate and program the new gadget!
o Donate working electronics to charities or school programs resell or refurbish them.
o Completely broken? Recycle! Electronics are the new “hot” item being recycled across the country.
o Refill or recycle your inkjet or toner cartridges
o Close the recycling loop and buy recycled, post-consumer content paper for your printer. Most local office supply stores, such as Staples, offer a growing selection of environmentally friendly papers.
o Keep in mind even computer game equipment and iPods now have reuse and recycling programs available. G4 TV, in partnership with Earth 911, offers a new campaign encouraging e-gadget reuse and recycling.

6. Make Every Drop Count
* Even though 70 percent of the world is covered by conserve all that we can.
* Turn off the water faucet when brushing your teeth.
* Use your dishwasher and washing machine only when they are full. Try to avoid small, partial loads.
* Compost food scraps instead of using your garbage disposal. You’ll save gallons of water every time and have a great soil amendment for your garden.
* Clean your driveway or sidewalk with a broom instead of hosing it down with water. You’ll save at least 80 gallons of water every time.
* Don’t use running water to thaw food.

7. Turn Up the Savings
* A few degrees can make all the difference in your energy savings and your wallet. In the summer raise your thermostat two degrees. In the winter lower your thermostat two degrees. You probably won’t notice the difference, at least until your utility bill arrives!
* Use a ceiling fan to cool off a room or house. It consumes as little energy as a 60-watt bulb, which is about 98 percent less energy than most central air conditioners.
* Install a programmable thermostat to better regulate the temperature in your house through the day and night. Remember to recycle your old, mercury containing thermostats!
* When replacing an appliance, be sure to look for one that is more energy efficient. Always look for the ENERGY STAR symbol and compare water and energy usage to ensure you get the best product and environmental savings to suit your needs.

8. Clear the Air
* Carpool, ride the bus, use public transportation or bike to work
* Telecommute. Employee productivity will increase.
* Trip chain! Save fuel and time by planning ahead and consolidating trips into one trip. Also, vow to only go to certain, far away stores less frequently.
* Keep your tires inflated to the appropriate air pressure level. This will extend the life of your tires and give you better gas mileage.
* Drive the speed limit.
* Service your car on a regular basis per the manufacturer guidelines.
* In the market for a new car? Consider one of the new hybrid or fuel efficient vehicles.

9. Save A Tree
* Save paper, time and postage; pay your bills online.
* As the price of paper cards and postage increases, consider emailing e-cards. There are lots of fun and environmentally-friendly e-cards and options on the Internet.
* When printing documents, print on both sides of paper. You can cut your paper consumption in almost half. Besides, when printing out a 200 page report, do you REALLY need 200 one-sided pages?
* Email documents and information instead of printing and mailing them.
* Save documents on your computer or on a disk instead of in a print copy in your filing cabinet. You’ll free up lots of space!

10. Home Sweet Home
* Clotheslines are making a comeback—Dry your clothes on the line instead of in the dryer. They will smell better and you will save money (and get some exercise!).
* Use cloth napkins instead of paper napkins. They can be used over and over again and thrown in with your weekly load of towels each week.
* Make your own less toxic cleaning alternatives using baking soda, soap and vinegar. You will save money and your house won’t smell like a hospital!
* When repainting a room, be sure to look for paint that is low VOC (volatile organic compounds). Several manufacturers now offer VOC paints and they don’t leave that paint fume smell!
* Open the doors and windows to let the fresh air in! Indoor air quality is often times worse than the air outside. Open doors and windows daily to circulate fresh air in and germs and smells out.”

Earth911 is a great resource to help you out. I know most of us don’t want to go back to school but do your homework! You’ll not only get that gold star but maybe you’ll get the chance to rip it up with your grand kids.


~ JC

I’m Available Everywhere!

Posted in Thoughts from our great interns with tags , , on March 25, 2009 by akila004

I was thinking this to myself last night as I was working on a project. And by working on a project I mean conducting a phone interview via speakerphone so I could type out the responses, then chatting it up with a friend on my Blackberry Messenger about the same project, texting my friend about her schedule for the following day, and utilizing Google Chat for the first time. Keep in mind that my Gmail inbox was open, you know, just in case I couldn’t be reached on my phone alone.

It’s amazing how technology allows us to be everywhere and available at any given moment. I mean, there are cell phone plans where we can even keep track of our friends when they sleep! It’s pretty intense (and scary).

Oh, hang on. My phone’s buzzing. Must be a call. Or a text. Or a BBM. Or an e-mail. Nevermind. It was my mom. I wonder what’s for dinner?


Why Pay When You Can Stay…At Home!

Posted in Thoughts from our great interns with tags , , , , on March 25, 2009 by akila004

In the past couple of years you’ve probably noticed a few changes with action sports events. No, I’m not talking about bigger prize purses or a flood of grom-like talent that’s blowing up. I’m talking about webcasts. Instead of heading out to an actual event you can check them out in real time. GO211 has this concept on lock and with today’s economy who wants to pay for parking and tickets when you can watch without getting out of bed?

Streaming events as they happen allow people to interact with the companies broadcasting the event. This creates a whole new (and great) marketing tool, one that consumers themselves can utilize. Ever heard of Battle of the Berrics? Peep their new contest below.