Archive for the Interviews Category

Jack Mansfield’s Interview with LASFF

Posted in Interviews with tags , , , , , on March 24, 2011 by monskeez

Nominated Filmmaker Jack Mansfield gets interviews for the LA Skate Film Festival. His film 19 Years Young was an Official Selection & Nominee for the Emerging Filmmaker Category in last year’s festival.

Jack’s got the talent and hunger and even Geoff Rowley was recently quoted saying, “Jack Mansfield, from Sacramento is a radical filmer/editor, who has a sweet future ahead.”

Read the Full Interview here

Also, when you get a chance check out his current project Summer Boyz.


Colin Kennedy’s LA Skate Film Festival Interview

Posted in Interviews with tags , , , , on January 24, 2011 by monskeez

LASFF catches up with the very talented and creative, Colin Kennedy, who directed “Wood”, a nominated film at last year’s festival.
Read the full interview here

Geoff Rowley LA Skate Film Festival’s Interview

Posted in Interviews with tags , , , on December 9, 2010 by monskeez

Photo by: Anthony Acosta

Pro Skateboarder Geoff Rowley gets interviewed for the LA Skate Film Festival. Geoff Co-Produced & Co-Directed “Extremely Sorry”; Winner for Best US Skate Film at the Festival. In the interview, he talks about what first got him into filmmaking, the future of skateboard videos, getting involved with the festival and more.

Read the full interview here

President of iMa interview on Blogtalk Radio

Posted in Interviews with tags , on September 4, 2009 by Artform

Click here to listen

FMF’s Malcolm McCassy on MTV’s “Made” Tonight!!

Posted in Interviews on May 28, 2009 by monskeez

Hey Everybody!! Tonight Watch FMF’s Malcolm McCassy on MTV’s hit show “MADE”.

MTV is hitting the extreme world of motocross racing with it’s latest episode of MADE. Watch Kaitlin, a Homecoming Queen who wants to shed her girly image and be MADE into a fierce motocross racer. With the help of motocross master, Malcolm McCassy, Kaitlin will endure four intense weeks of mud, sweat and tears. Will Kaitlin’s training be enough to prepare this pink loving princess for one of the biggest motocross events in the Midwest? Find out on MADE! Plus, look out for a special guest appearance by racing legend Travis Pastrana.

Malcolm had this to say about his experience, “Being part of MTV “Made” as a motocross coach was a such a great experience. I started riding at 2 years old, and have helped teach so many guys & girls of all ages how to ride. Having only 4 weeks to train a seventeen year old Barbie Doll princess with no motocross experience at all had me thinking is this possible. Not only was I worried about having only 4 weeks, but Greenfield Indiana was set to have the biggest rainfall in over a decade, and it did. My student Kaitlin in a small 4 week period had to concur one of the most physically demanding sports in the world, and it got ugly. Blood, sweat, and tear sums up the 4 weeks, but watch this episode to see how it all went down.” On a personal note it doesn’t matter if you a girl or a guy, what ever you want to do just go after it 100%, with full confidence, and you will shine. Girls Rock!!! And I hope your enjoy this amazing experience I had trying to transform this girl into a motocross racer, the power of a women with confidence is no joke…”

Made airs Tonight May 28th at 10pm PST & EST (7pm PST if you have DISH)
Click and Watch Kaitlin going for it!!

Click Here!

Click Here!


Caroline Béliard Interview

Posted in Interviews on January 6, 2009 by Artform

The EU snow scene has seen big growth for the past few years, from riders and media to events and brands. There are however fundamental differences in the way brands utilize their team riders. In this interview, we wanted to see how brands in the EU work with their riders vs. in the US. Do they efficiently use the image of their team riders? Do they push their riders towards more media coverage? How do they capitalize on their investment in their team?

To answer some of these questions, we picked one of the best European female snowboarder, Caroline Béliard and we asked her a few questions.


Can you introduce yourself (name, age, citizenship, specialty) and tell us who you ride for?
My name is Caroline Béliard, I’m 25 years old, I live in Annecy, France. I do snowboard HP and slope style. My sponsors are O’Neill, Apo Snowboards, Vans, Pull-In and Smith Optics.


What are your sponsorship obligations? i.e what’s in your contract (Contest, Media coverage , Video parts, etc.)
For this season, I have to do 5 TTR events, the FIS World Cup to be qualified for the Olympics and film with EroOne Productions.


How does a brand use you to connect with its consumers? – Do you have autograph signings? Tours? Video Premieres? Do they use it in the foreign markets (US, Japan, other Euro countries) as well?
They used the podcast and film especially in Europe. We have some autographs signings at big snowboard events. They do some advertising in all European mags. They don’t not use us beyond Europe.

Do your sponsors ask you advice and feedback on their equipment, events and marketing? If so, do they use your opinion?
Sometimes……. But not really.


What do your sponsors do to promote you as a pro rider? Do they hook you up with movie production companies? Do they sponsor these movies? Do they hook you up with photoshoots?
They pay for me to have a part in some European videos. And they sometime organize photo shoots for their own purpose. But in general it’s the rider who organizes its season to have the best media coverage.

Do your sponsors push you to market the brand internationally? If so, how?
Not really. I am the one that decides to come to the US, but typically it is just for filming for our Euro video and for training. So no, we don’t have anything organized.

As a female rider, are there any differences between men and women in the way your sponsors market you and their brand?
It’s more difficult for a girl to have advertising and to have a part in a film. Very few brands pay for a video part for a girl.
I think brands don’t capitalize enough on their riders. They pay them but don’t use them as much as they should. And if they do, sometimes, it makes no sense. For instance, the last ad I did with one of my sponsors, they even didn’t put my name on the ad.
Also, as far as girl marketing goes, instead of having a more authentic catalog with their riders showcasing their products, they use models, which takes them away from what’s core in our sports.

What would you suggest brands to start doing with their riders? …and their female riders?
They should start managing their careers better and push them to receive more media attention. They should allow them to ride pro without competing necessarily.
It’d be great if they did more photo shoots and communicate more with the riders on their products.