Archive for May, 2010

IASC Skateboarding Summit 2010

Posted in Event with tags , , , on May 10, 2010 by monskeez

I attended the 3rd Annual IASC Skateboarding Industry Summit 2010 at Woodward West in Tehachapi, Calif. There were about 100 people from the skateboard industry there, and the focus was on skateboarding’s global theme and the current state of the industry. Oh yeah and I almost forgot…having a good time.

Over the 3 days, The IASC discussions were great and the theme stayed consistent…Skateboarding needs to stay in hands of the people who are passionate about it. The industry needs to work together to make sure the soul, spirit and culture of skateboarding is never forgotten.

George Powell, CEO of Skate One Corp,. reiterated this point and how important it is for us as an industry to work together to keep pushing skateboarding in a positive direction.

Another take away from the conference was the panel discussion with the retailers, who spoke about the issues that they face in this current economy. It’s important for the brands to engage themselves when promotions are happening and consistency is key.

Overall, it was evident in most if not in all of the discussions…the industry needs to work together to keep skateboarding in the hands of the right people to keep the authenticity of the culture intact.

Good times were had by all and I was able to show off my killer bowling skillz (124). BTW have you ever heard of a hot shot? Well, I think Josh from Malakye said it best after having one…”Once it touches the lips, it’s so good”.

About IASC:
The International Association of Skateboard Companies (IASC),, is a nonprofit organization that represents the United Voice of the skateboard industry. Driven by skate industry leaders, IASC goals include; Promoting skateboarding, Increasing participation, Education, and Saving members money.


Kick4Humanity – Good Times, While Giving Back

Posted in Event with tags , , , , , , , , , , , , , , , , , , , , , on May 4, 2010 by monskeez

iMa & SurfAid hosted the 1st Annual Kick4Humanity soccer tournament, a charity event where the surf industry came together to battle it out on the soccer field. The event was an awesome opportunity for people from the surf industry to interact, spend a fun day in the sun and most importantly raise funds for charity. A total of $4,300 was raised for SurfAid in Kick4Humanity’s inaugural year.

The Surfshot team edged out Laguna Surf & Sport 2-0 in the final, becoming this year’s champion. Firewire Surfboards finished in 3rd place to round out the top three. RVCA was our top fundraising team and won the best spirit award, while the best effort award went to SurfAid’s own Javier Guerrero.

“It means a lot for SurfAid International to see such amazing support from the action sport community at an event like Kick4Humanity. SurfAid’s programs are designed around communities coming together to increase their health and well-being and bring positive change. Although very far from the SurfAid’s programs held in isolated areas off the coast of western Sumatra in Indonesia, and in support of what happened on Saturday in San Juan Capistrano for as people gathered to support a great cause through the joy of soccer.” – Javier Guerrero, Director, SurfAid International USA

As part of our annual community program we wanted surf companies to involve their employees in a worthy cause, while having fun. The 1st annual Kick4Humanity tournament proved to be a successful and fun way to raise funds for SurfAid and we hope to see more teams involved next year. Good times were had by all. To see what I’m talking about check out the pictures below.

This event could not have happened without the support of the surf industry & those that participated. Teams that battled it out this year were RVCA, Surfshot, Surfer Mag, Jedidiah, SurfAid, Firewire Surfboards, Volcom, Laguna Surf and Sport, SoCal Skate & Surf, Transworld Biz, & Endemic. Hope to see you all again next year!

We also want to give a special thanks to all our supporters and sponsors: GoPro, New Era, EarthPack, Bo Bridges, Guayaki, Optimal Nutrition, Primo Beer, Sambazon, Pull-In, PopChips, Archie’s Ice Cream, FUEL TV, Shaka Laka, Hint Water, Sex Wax, Function Drinks, Barefoot, C-Siren Spa, La Casa Camino Hotel, The Roof Top Bar, Reef, & Togo Beach.

We are looking forward to next year!


Project Kaisei

Posted in Inspirational, Knowledge with tags , , , on May 3, 2010 by akila004

You’ve all heard about this huge plastic garbage that is hanging out in the middle of the ocean. Not enough people talk about it.

When one of my friends sent me an email to announce that she was hosting the premiere of a documentary discussing the issue, I was stoked there was someone out there speaking up. Project Kaisei is the work of a group of people dedicated to educate others and find solutions to the problem.I went to see the documentary and what’s going on is bad.

Here are a few links that you should check out:

– CG