What is the future of mobile marketing?

In a previous post about mobile marketing, we shared with you our insights on a newly used technology offered by a tech company called Solid Media. The feedback we received about this product was actually very mixed. Some companies thought it was an amazing tool to create a deeper connection with its customers, while others remained skeptical about the extent to which this technology could go against consumers’ privacy (and so was I). But truly, which “new” technology hasn’t endangered our privacy?

Regardless, I was pleased to see that one company is doing the test. North Face. They are launching a mobile marketing campaign, where they will be sending informational texts to customers walking nearby their stores. The content of the messages will vary from discounted items in the store to weather alerts and outdoor sports news. You can find more information on www.BrandChannel.com

– CG

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