True Mobile Marketing
Our phone has become more than our daily companion. What started with the IPhone and Apple’s App Store has transformed the way we access information as an always-on consumer item. On top of that, it has created a new marketing opportunity for companies to introduce their own applications and engage consumers wherever they are now.
Now let me tell you about a technology that will work hand-in-hand with your phone and will increase marketability even further.
The technology I am talking about is offered by SolidMedia Inc. and is no bigger than a home base DSL Router. Installed in a retail environment, at an event or within a trade show, it will establish contact with a consumer’s phone as soon as they steps foot into the store. If the consumer chooses to activate (opt-in) the feature on their phone, they’ll have access to everything the location (event, trade show, retailer) wants them to know: individually matched products, special offers, raffles, special services for mobile users, promotions, downloadable mp3’s … You name it, the possibilities are endless. In today’s world of applications, this technology can add significant value to reach customers and learn as much as possible about their spending habits through various tracking methods offered through SolidMedia.
Additionally, the technology called will keep track of each consumer as they walk through the store, logging in every step so the retailer knows exactly where and in front of which product the consumer spends his time in the store and so forth. The node can also be used to direct a consumer to a special in-store offer or suggest products while walking through an isle.
SolidMedia’s Node presents an exciting marketing opportunity for brands, retailers and other businesses. The technology is not competing with phones or applications, it will simply add a new way to engage the customer, who is always on their phone anyways.