Success or Value…

Albert Einstein said “Strive not to be a success, but rather to be of value”.

I was thinking about that all night. All of us want to be successful. But what is success? I often tell my clients that success is defined by however we measure it. What may be considered success to you may be small potatoes to someone else and vice versa. That is why it’s important to set realistic goals that are achievable. Once goals are achieved, that feeling of accomplishment will drive you to want to push forward for more, and more…. I feel it has little to do with success being a destination rather a journey.

So how does one become successful? There are many elements – hard work, drive, luck, passion and so forth. What Einstein was telling us is that if you can be “of Value” then success will follow. I’m sure we can all see the logic in that.

So how does that translate if you’re a brand? Are you bringing value into the marketplace or are you looking for success and bypassing value? That is entirely up to you to figure out… after all Einstein also said “The only real valuable thing is intuition.”



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