Archive for August, 2009

Creative Inspiration

Posted in Creative with tags , on August 28, 2009 by Artform

Theresa Anderson is on our list for Creative Inspiration day…



New Era Unveils Limited Edition Artist Series

Posted in Event with tags , , , , , , , on August 28, 2009 by monskeez

This past Monday at the James Gray Gallery in Santa Monica, New Era held a party unveiling their limited edition artist series featuring: The Seventh Letter, Revok, Ewok, Push, Sever & Eklips.

The party had an autograph signing, music was being provided by Trouble Maker and of course what’s a party without Tacos and Drinks.

Here a few pics:


Autograph signing

Autograph signing




Hypothetically Speaking…

Posted in Perspective with tags , on August 26, 2009 by Artform

If you were going to start a brand and you were given $100k as a marketing budget, but, you could only either spend the money on a team or on print advertising what would you do and why?

This was a hypothetical question we were kicking around the office the other day. One of us said Print ads the other said Team. Each making valid points.

Luckily we don’t have to face those decisions on a daily basis (some of us should be so luck to have 100K for anything). However, sometimes marketing decisions can be tough and one sided, because at the end of the day someone needs to pull the trigger.

In short here is the basis for each argument:
Print Ads – They reach a huge audience, add authenticity and awareness for a brand and often times are a deciding factor for retailers. Ads show that you’re serious about your brand.

Team – There are tons of ways to utilize and leverage the power of influence that the right team can offer. A team lends its status to increase the equity of a brand through positive association. Team riders are in the field – taking photos, shooting videos, signing autographs, competing in contests, etc. The right team can offer a lot of value across an entire platform of marketing initiatives.

Regardless of where your marketing dollars are spent, a well thought out plan that can leverage initiatives against each other will definitely help in keeping your brand in the forefront.


Twit Don’t Quit

Posted in Perspective with tags on August 24, 2009 by Artform

The Honeymoon may soon be coming to close. Soon we’ll be looking at if we were driven out of love or impulse. I’m regarding to Twitter by the way.

It seems to me that the phenomenon known as Twitter which spread like wildfire (and is still blazing) has now become passe. When people start saying things like- “oh, you definitely need to be on twitter” or “Every business should have a twitter account”, you know that things have changed and they’ll never be the same. But, within a matter of 6 months I’ve been noticing people tell me things like – “yeah, I used to twit before it became trendy”, or “I just got bored with twitter”.

Regardless of it all, here’s my take on the current state of Twitter… For one, it gives you a widget to post on your Blog, Facebook and Myspace, which means that on 4 different platform (including twitter) you can make an instant update -even from your phone (for iPhone users). That is accessibility at its finest. Two, if you are looking to stay in constant contact with those you find an interest in and vice versa, Twitter is the place to do it. Lastly, if used properly, you can find a world of information on Twitter – fun, facts, insight, none sense, you name it!

So how does one, properly use Twitter? I’ll answer the question with a question… “What are you doing right now?”


Old vs. New

Posted in Perspective with tags , , , , , on August 21, 2009 by akila004

Think about it. We live in a world of new technology that facilitates all of our lives. What would we do without the Internet? Soon enough we will be as addicted to iPhones as we are to computers. Marketing has shifted from a focus on advertising, direct mail and traditional sponsorship to mobile, social networking, branded events, etc.

But there is one thing that always stays the same. The hype for old school trends. The 80s has been back for a few years now. The idea of the 80s seems so cool and relevant to our generation, that brands design 80s style clothing, and it’s the sweetest thing ever. We see 80s birthday parties all over the place and the 80s music brings back all the good memories of a time where technology had such a small impact on our lives. My question is why such a gap between the modern world we live in and the constant comeback of old trends?

Is something missing in our society? Despite how good we became in developing technology, are we lacking good fashion style, good music, good spirit, are we missing the values prevalent in the 80s? Are our lives more boring when technology is away from us (when it is)? And most importantly, are we missing simple creativity?


Creative Inspiration

Posted in Creative with tags on August 21, 2009 by Artform

Here’s a little something to keep you thinking outside of the box…

Cellograff part1
by iKanoGrafik

You’re welcome!

How can your brand become a lifestyle?

Posted in Perspective with tags , , , , , , , , , , on August 20, 2009 by akila004

If you ask me what brands became a lifestyle, I can’t help thinking of Urban Outfitters, Polaroid, Volcom, Nixon, Red Bull, Audi and of course Apple.

They are brands with meaning and that give you style, no matter how you use them. They are brands that offer you somewhat an experience and make you feel connected to your lifestyle through their use, whether you are driving, working, drinking, etc. They are your brands of choice. They won your heart and will have to do something pretty messed up for you to break up with them.

I’d step into an Urban Outfitters in a heartbeat solely because they understand what I am into. They always have gadgets that I will want because they are hilarious or cool, even though they might be worthless.

Polaroids? Well, it’s the coolest invention ever, and the best toy for immediate souvenirs.

Anyway, how do you become that brand?

Listen to what your people want, differentiate yourself and stop doing whatever everybody else is doing!!! Or do it differently. Engage your consumer, make him feel special. Be cool, but real cool. It’s not because you think you’re cool that everybody thinks that way. I have seen so many companies call us and be convinced they have the coolest product or idea, and yet it’s hard to tell them You know what? Your product sounds good but your packaging and everything that goes with it sucks! You need to get out of your bubble and look around!

Finally be there for your consumers. It sounds hard to do, but show them some love. Our generation and our market typically don’t like big companies, they like to feel close and connected. So figure out how it would work for your brand.