Nike Stages a Takeover of Fuel TV for 6.0 Line

This article from AdAge titled “Nike Stages a Takeover of Fuel TV for 6.0 Line”, shows how Nike stays away from TV commercials to get more value with sponsored-programming, product placement, and Nike 6.0 athletes integration into other Fuel TV shows. My question is “What is Fuel’s strategy for its endemic advertisers then? Is this type of partnership going to affect Fuel TV’s relationship with Nike’s competitors?”

~ CG

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