Archive for June, 2009

R.I.P. King of Pop

Posted in Inspirational with tags on June 25, 2009 by Artform

Thanks for all the great memories, songs and moments. You truly did change the world and make it a better place.
Rest in Power Michael Jackson…

Skate Shop Showcase – A Complete Success

Posted in Event with tags on June 24, 2009 by Artform

The recent Skate Shop Showcase event on June 20th at the Gallery 1018 in Downtown Los Angeles was an absolute success.

The skate shop showcase was more than an event, it was a complete experience engulfed in Skate Culture. The location was outfitted with lounges, an eclectic mix of music, free drinks, tacos, live art and a real sense of community. The vibe of the party made everyone feel that they were truly a part of something unique and progressive, keeping spirits high and the place packed from beginning to end.

Brian Lotti - Spoken Word

Brian Lotti - Spoken Word

The concept of the event was simple, each store was given a designated amount of wall space within the gallery to which they were free to design however they felt best represented their store. The artwork ranged from a robot built from skateboards (Shelter), live painting (Transport), interactive art (ZJ Boarding House), technical portraits by Danny Gonzalez (Goodtimes) and tons more.

Transport Skate Shop

Transport Skate Shop

The night was completed with the addition of live performances including the Rock and Roll sensation Vesuvia Sonic, The avant-garde and genius drum and bass duo Ninja Academy, the female phenomenon known as Brevi and a poetry reading dedicated to the skate shops written and performed by skate legend Brian Lotti. Rounding out the night was a slew of DJ’s including Patric Melcher keeping the sound of soul in the air and bodies moving on the dance-floor.

Vesuvia Sonic

Vesuvia Sonic

The Skate Shop Showcase was presented by Ollie Pop and co-sponsored by ASR, Lost Energy, Rumba Energy, Rasta Tacos, Skateboarder Magazine, Project Nightlight, Barefoot Wines, Go SK8 and Firestone.

To view complete slide show click here…

Go Sk8 iPhone app Launches Today!

Posted in Review with tags on June 23, 2009 by Artform


We love this app!!!

GO SK8 is now on iTunes for purchase! Check it out…

In the tradition of skateboarders playing the Game of Skate, now comes along GO SK8. GO SK8 takes the traditional game one push further including obstacles into the game. In addition to being able to play the game on Flat-ground, players/users are now given the option to compete on three obstacles including Manual Pads, Ledges and Transition (quarter pipe/mini-ramp). An added feature to the game is the ability to play in three different skill levels including basic, medium and advanced. The developers of GO SK8 have gone to great lengths to include a few hundred tricks in each category that are standard for each skill level but with enough difficulty to make any level on any obstacle challenging and fun.

Although by the very nature of skateboarding there is an infinite amount of variations of tricks and combos on numerous obstacles, GO SK8 was built with the intention of serving the skate community as an addition to the progression and culture.

Artistic Inspiration from Above

Posted in Creative with tags , , on June 19, 2009 by Artform

Here is a little artistic inspiration from “Above” to get you through the weekend. Happy father’s day!


Skate Shop Showcase Explained…

Posted in Event on June 18, 2009 by Artform

This upcoming Saturday June 20th we’ll be producing the Skate Shop Showcase event in Downtown LA. The first Skate Shop Showcase was held in May 2006 and it hosted 15 stores, a premiere of Brian Lotti’s “First and Hope”, a tons of Bands, DJ’s and over 500 in attendance.

A few months back we decided that we wanted to put the event together again, especially since the response was overwhelming great from the last event.

I just wanted to take a moment and explain the true reasoning and motivation behind this event…

I have been a skateboarder for the greater part of my life. As a kid growing up Skate Shops were far and few between. The stores that did exist really served as a central hub for the skate community. As I moved into my teens I started working at stores and I made it a point to be influential in the community through sponsoring local kids, hosting events – art shows, live bands, demos, etc. I felt it my responsibility to give back to the community what it had given to me as a kid.

As a young adult, I ditched my last 2 years of school to start my own Skate Shop and thus began my entrepreneurial journey (but that’s another story). Again, in my own store I did as much as possible to inspire kids to push their abilities both on and off a skateboard, be it in music, art, school, etc. I have always felt it the responsibility of a “core” shop to be a reflection of the culture and to be a central figure in the community.

After my own store I managed a few larger stores in SF and back in LA, again I did as much as possible to give back and uphold the image of a true Skate Shop.

I know for a fact that I am not alone in this. There are so many great shops out there that are extremely involved in their communities and have ingrained themselves in the lives of many skaters worldwide.

So when I was approached to host a “skate related’ art event a few years back, I figured why not put the spotlight on the those that deserve it most in the skate community – the Skate Shops.

The truth of the matter is simply this… if we stop making the effort to do things for the betterment of the community, industry and culture, no one else will. The responsibility lays solely on the shoulders of those that care. Especially in this day in age where online competition and chains are pushing mom and pops out of business, it is even more important to remain united. The extreme alternative is the “core shop” becoming distinct.

I’d like to thank everyone that believed in our cause and got behind the Skate Shop Showcase to make it a reality…
Ollie Pop (Presenting Sponsor)
Lost Energy
Barefoot Wines
Go Sk8
Rhumba juice
Rasta Taco
Skateboarder Magazine
Red Nectar

I’d also like to thank all the talent and shops that will be involved. It is going to be an amazing event.

See you there!!!


How Deep is Your Brand…

Posted in Perspective with tags on June 17, 2009 by Artform

I was watching a movie last night called Le Gran Voyage about young man taking his father on a pilgrimage to Mecca. There was a really cool scene in the movie where the young man (I think he’s about 17 in the film) is at a bar with an older man and he asks if it’s a sin to drink alcohol. The man replies, “that depends on how deep your soul is”. Then he gave this example, if you pour a glass of red wine into a vase that already contains water, the color of the water will change. But, if you pour that same glass of wine into the ocean the color of the water will not change…

I then thought it’s the same exact thing with marketing. If you are a small local brand and you run an ad in a national publication, you might not change a thing, but maybe, if you target a smaller market you can see noticeable changes. Likewise, if you do want to change the color of the ocean you may need a bigger glass…


Square Space…

Posted in Review with tags , on June 15, 2009 by Artform

Maybe I’m showing up late on this one, but for all you tech saavy gurus out there give me a break. Recently I was told about Square Space. If you’re like me, then you hate not knowing about the new, current and updated forms of Social networking out there.

Once I heard about Square Space, I did what any self-respecting Social Networker would do and I immediately signed up for a Free account (14 days only). I then spent the weekend figuring it out.

So what is Square Space? I’ll give you my brief description based upon my findings. Square Space is a platform to build personal websites. In my opinion it’s like creating a WordPress Blog (like this one), yet being able design it in the way that you want with limited Web/CSS design knowledge. For example you can set up a page to look like a normal HTML website page or you can have a journal page like a normal blog. You can add pages and paginate (sub categories for your pages), you can add links, categories, images or keep it simple. There are different templates to use, you can upload wallpapers and custom headers and you can move sections around. Want the categories column on the left? Sure why not… On the back end you have access to a very detailed chart of Stats, pingbacks, comment moderation, etc. You can also add numerous widgets – Twitter, Facebook, WordPress and tons more. It might take a little more time to learn it, but watch the free tutorial and spend a day or two and you’ll be fairly well versed on how to create your own page.

But… it does cost $8 a month, which I haven’t paid yet, and that’s where WordPress wins. Not to mention wordpress has an iPhone app. but enough about that. This is about Square Space.

My overall opinion is that Square Space is on the rise and you should at least know about it.