Archive for June, 2009
The recent Skate Shop Showcase event on June 20th at the Gallery 1018 in Downtown Los Angeles was an absolute success.
The skate shop showcase was more than an event, it was a complete experience engulfed in Skate Culture. The location was outfitted with lounges, an eclectic mix of music, free drinks, tacos, live art and a real sense of community. The vibe of the party made everyone feel that they were truly a part of something unique and progressive, keeping spirits high and the place packed from beginning to end.
The concept of the event was simple, each store was given a designated amount of wall space within the gallery to which they were free to design however they felt best represented their store. The artwork ranged from a robot built from skateboards (Shelter), live painting (Transport), interactive art (ZJ Boarding House), technical portraits by Danny Gonzalez (Goodtimes) and tons more.
The night was completed with the addition of live performances including the Rock and Roll sensation Vesuvia Sonic, The avant-garde and genius drum and bass duo Ninja Academy, the female phenomenon known as Brevi and a poetry reading dedicated to the skate shops written and performed by skate legend Brian Lotti. Rounding out the night was a slew of DJ’s including Patric Melcher keeping the sound of soul in the air and bodies moving on the dance-floor.
The Skate Shop Showcase was presented by Ollie Pop and co-sponsored by ASR, Lost Energy, Rumba Energy, Rasta Tacos, Skateboarder Magazine, Project Nightlight, Barefoot Wines, Go SK8 and Firestone.
We love this app!!!
In the tradition of skateboarders playing the Game of Skate, now comes along GO SK8. GO SK8 takes the traditional game one push further including obstacles into the game. In addition to being able to play the game on Flat-ground, players/users are now given the option to compete on three obstacles including Manual Pads, Ledges and Transition (quarter pipe/mini-ramp). An added feature to the game is the ability to play in three different skill levels including basic, medium and advanced. The developers of GO SK8 have gone to great lengths to include a few hundred tricks in each category that are standard for each skill level but with enough difficulty to make any level on any obstacle challenging and fun.
Although by the very nature of skateboarding there is an infinite amount of variations of tricks and combos on numerous obstacles, GO SK8 was built with the intention of serving the skate community as an addition to the progression and culture.
This upcoming Saturday June 20th we’ll be producing the Skate Shop Showcase event in Downtown LA. The first Skate Shop Showcase was held in May 2006 and it hosted 15 stores, a premiere of Brian Lotti’s “First and Hope”, a tons of Bands, DJ’s and over 500 in attendance.
A few months back we decided that we wanted to put the event together again, especially since the response was overwhelming great from the last event.
I just wanted to take a moment and explain the true reasoning and motivation behind this event…
I have been a skateboarder for the greater part of my life. As a kid growing up Skate Shops were far and few between. The stores that did exist really served as a central hub for the skate community. As I moved into my teens I started working at stores and I made it a point to be influential in the community through sponsoring local kids, hosting events – art shows, live bands, demos, etc. I felt it my responsibility to give back to the community what it had given to me as a kid.
As a young adult, I ditched my last 2 years of school to start my own Skate Shop and thus began my entrepreneurial journey (but that’s another story). Again, in my own store I did as much as possible to inspire kids to push their abilities both on and off a skateboard, be it in music, art, school, etc. I have always felt it the responsibility of a “core” shop to be a reflection of the culture and to be a central figure in the community.
After my own store I managed a few larger stores in SF and back in LA, again I did as much as possible to give back and uphold the image of a true Skate Shop.
I know for a fact that I am not alone in this. There are so many great shops out there that are extremely involved in their communities and have ingrained themselves in the lives of many skaters worldwide.
So when I was approached to host a “skate related’ art event a few years back, I figured why not put the spotlight on the those that deserve it most in the skate community – the Skate Shops.
The truth of the matter is simply this… if we stop making the effort to do things for the betterment of the community, industry and culture, no one else will. The responsibility lays solely on the shoulders of those that care. Especially in this day in age where online competition and chains are pushing mom and pops out of business, it is even more important to remain united. The extreme alternative is the “core shop” becoming distinct.
I’d like to thank everyone that believed in our cause and got behind the Skate Shop Showcase to make it a reality…
Ollie Pop (Presenting Sponsor)
I’d also like to thank all the talent and shops that will be involved. It is going to be an amazing event.
See you there!!!
I was watching a movie last night called Le Gran Voyage about young man taking his father on a pilgrimage to Mecca. There was a really cool scene in the movie where the young man (I think he’s about 17 in the film) is at a bar with an older man and he asks if it’s a sin to drink alcohol. The man replies, “that depends on how deep your soul is”. Then he gave this example, if you pour a glass of red wine into a vase that already contains water, the color of the water will change. But, if you pour that same glass of wine into the ocean the color of the water will not change…
I then thought it’s the same exact thing with marketing. If you are a small local brand and you run an ad in a national publication, you might not change a thing, but maybe, if you target a smaller market you can see noticeable changes. Likewise, if you do want to change the color of the ocean you may need a bigger glass…