Vans and POW team up
This is Awesome! It’s the type of partnership I wish to see more often. And it makes total sense.
Vans is an amazing brand that has always been there for the riders and the industry at large. And for them to get involved with Jeremy Jones’ organization Protect Our Winters is another step to showing their commitment to what the industry truly cares about.
Here is the press release:
Cypress, CA (March 23, 2009) — Climate change is a major threat to our planet and to the future of snowboarding. In an effort to promote awareness of the issue, Vans has partnered with Protect Our Winters (POW), an organization dedicated to helping reverse the global warming crisis threatening winter sports, on a special snowboard boot project for the 2009-10 snow season.
Partnering with POW, Vans re-constructed it’s top of the line men’s Cirro and women’s Veil snowboard boots with eco-friendly materials including 100% recycled PET textile, 50% recycled PET synthetic and non-toxic water-based solvents. The boots also feature Vans’ custom designed BOA” focus system, offering riders unprecedented tech and performance in an exceptional, eco-friendly package.
“We’re proud to be such an integral part of this project with Vans – they’ve really taken it to the next level by looking internally and taking the necessary steps to fight climate change by changing their design and manufacturing processes,” said POW’s Founder Jeremy Jones. “It’s exciting and we hope it influences the rest of the industry”.
Available in early fall 2009, the Vans x POW snowboard boots will be sold at board shops worldwide.
A portion of proceeds from the collaboration will go to POW, helping to fund programs and educate the consumer toward achieving one goal we all share — protecting our winters.