Gatorade steps in a little more…
You might remember a couple months ago that Gatorade finally stepped into the action sports scene by endorsing young talents Chaz Ortiz (Skateboarding), Ellery Hollingsworth (snowboarding) and Nigel Sylvester (BMX).
Well they are now taking it one step further by becoming the Title sponsor of the BMX Free Flow Tour.
It seems like Gatorade is going to follow somehow the Nike 6.0 marketing route: All about the up and coming talents and young riders. Read what Free Flow Tour’s Lauren Bogema has to say:
“The Gatorade Free Flow Tour (GFFT) is for amateurs only, and we pride ourselves on finding the next up-and-coming action sports stars. Because the overall winners on the Gatorade Free Flow Tour win the chance to compete against the pros on the Dew Tour at the end of the season, we can showcase the talent that is out there waiting to be discovered… This is the fifth year that the Free Flow Tour has been the official amateur series of the Dew Tour, and there are a lot of past FFT winners that are currently competing on the Dew Tour after going pro. Our biggest success stories are Mike Spinner (who won the FFT BMX park title in 2006 and has finished in second place in the Dew Tour’s points standings the past two years) and Chaz Ortiz (who was our Free Flow Tour skate park winner in 2007 and won the Dew Cup last year as a 14 year old).”