The Power of Product Placement
How can an action sports brand hit the jackpot in no time? Well one of the answers is Product Placement. How much does it cost? Next to nothing. What does it require? Persistent effort and luck. That’s what happened at Supra back in July, when Lil Wayne shows up at the BET Awards with the Supra’s Muska Signature Skytop kicks.
Get a good PR firm (hummm….) or a good PR girl at your office to get your product on these celebrities. They will allow you to naturally access another market without affecting your brand image.