Carl’s Jr. enters the World of Skateboarding with Dyrdek
“The Carl’s Jr. quick-serve chain has announced new elements to its promotional partnership with skateboarding legend and TV personality Rob Dyrdek. ” More.
Carl’s Junior steps into the world of skate right on time, when Rob Dyrdek’s popularity is somewhere up there, due to the recent beginning of his new MTV show “Fantasy Factory”.
Carl’s Jr. deal with Dyrdek includes:
- A viral campaign with 3 videos being posted on Youtuve and used for the Carl’s Jr. website
- A limited edition Dyrdek collector’s cup, promoting Dyrdek’s own businesses
- Its involvement in the newly opened skatepark of LaFayette in LA, skatepark that Rob Dyrdek/DC Shows Skate Plaza Foundation funded.
And this is obviously topped with other cross-promotions, that will not only benefit Carl’s Jr., but also DC.
“Live as if you were to die tomorrow. Learn as if you were to live forever.” – Gandhi