Nike SB and the Bison
No need to say that Nike SB never runs out of ideas. Yes, we are in a depression and yes, high priced sneakers and skate shoes probably have a hard time to sell.
As mentioned in previous posts (topics on World Industries and 686), some brands try to fight the recession by extending to new markets through new products, some create partnerships with mainstream brands and others merely create affordable complementary products to their current product line. And it is what Nike SB is doing by launching their Nike SB Dunk Low Bison Socks.
Not only are they generating buzz, they also opened a new market that a lot of us forgot about.