The Role of Philanthropy in Action Sports Events

Part of our philosophy is to always give back to the community by involving worthy causes that make sense for our projects.

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The question is “Does it always make sense to involve a nonprofit?”. The answer is definitely not.

It is true that you can gain a lot if you work with a nonprofit. Not only do you contribute to a cause you and your industry cares about, you also increase your chances for more and better publicity. But it is not always the right choice to make.

When you start a project, look at your marketing and PR objectives, your target market and the different players in your project, and always ask yourself what the benefits of involving a charity would be, both for you and the nonprofit. Don’t forget, if you do an event right, most of the time, you should already be contributing to the local community.

-CG

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