Archive for January, 2009

POW Charity Poker Tournament

Posted in Event on January 30, 2009 by akila004

The POW Ollie Pop Charity Poker Tournament at SIA was a huge success. Media, celebrities, brands, sponsors and professional poker players helped POW raised $10,000.


Poker Tournament

Protect Our Winters (POW) is a non-profit organization dedicated to reversing the global warming crisis by uniting the winter sports community and focusing our collective efforts towards a common goal. Read more…



SIA Snowsports Tradeshow

Posted in Event, Perspective with tags , , , , , , on January 30, 2009 by akila004

SIA has been going on in Vegas since Tuesday and it has been a real success for a lot of brands on the floor.

VZ Booth

SIA Aisle

There was a somewhat rail setup in case you are into snowboarding on anything but snow. Some kids were rocking it but seriously was it really worth it? It seemed more dangerous than fun. The setup was brought by DNA, a ski clothing company.

Rail Setup

Like each year, there are some interesting new brands, and one that everyone was expecting was Yes. Now Board, the new Romain de Marchi, DCP and JP Solberg snowboard brand. Their booth was simple and mellow: just a few boards to present, some funny signage on the walls of the booth and some real Euro vibe.

Another new (?) snow brand that came to my attention is MTNOPS. Initially, “MTNOPS harvests information from the internet to build each user a unique page that dynamically changes with each visit.
Weather, webcams, brands, resorts, news, shops and conditions are harvested from more than 5,000 data sources to provide the most comprehensive snowboarding information available on the internet.”

But at the show they were presenting their brand new clothing and snowboard lines, 100% made in USA. Check them out at


Seminar Notes

Posted in Knowledge with tags , , , , on January 27, 2009 by Artform

As we promised, here are the notes to the seminar presented by Tim Martinez at this past Jan 09 ASR.

Powerful Cost Efficient Marketing Strategies


Action Sports Business Europe

Posted in Knowledge with tags , , , , , , on January 27, 2009 by akila004

If you are interested in knowing more about European surf business news, check out this new site,


First Billabong airport store to open at Changi Airport

Posted in Knowledge, Perspective with tags , , , , , , , , on January 27, 2009 by akila004

Travel retailer Lagardère Services Asia Pacific (LSAP) subsidiary Saresco Travellers will open the world’s first Billabong airport store in partnership with the surfwear brand… more

And “Billabong retail operations manager Jason Neely added: “Billabong is focused on building its presence in Asia and the opening in Singapore of the world’s first Billabong airport store illustrates the brand’s commitment to the region”…. Brand’s commitment to the region? You mean Brand’s mass (International) market outreach strategy?

If you have been to some marketing conferences or if you work in marketing, you probably have heard that airport marketing and airports’ distribution are amazing, untapped outlets that will help you better sell your brand. But really, at the end of the day, is this positioning representative of Billabong and the industry it is supposed to represent?


Post ASR…

Posted in Event with tags , , , , on January 26, 2009 by Artform

This past ASR was a true reflection of where the US economy stands. Here’s a few pics…

The Sk8ology section is where many Skate brands paid to hang their merchandise. It was an inexpensive alternative to paying for booth space. 


Alliances’ – “Sign of the Times”


DVS’ – “Sign of the Times”


YES. NOW BOARD: the new brand from RDM, DCP and JPS

Posted in Knowledge on January 24, 2009 by akila004

After being let go by Burton, Romain de Marchi, DCP, and JP Solberg got together to start a new snowboard brand YES. NOW BOARD

We are very excited for them and hope their passion and dedication to snowboarding will bring them success in their new venture. Go check them out at SIA! More and More


You can check them out at: